The Cost of Downtime: How Much Money a Website Loses in Minutes of Outage

Every minute your website or service is down can result in lost revenue, trust, and opportunities. Let’s break down how downtime translates to real-world costs.

1. Calculating Revenue Loss

Example: an e-commerce site making $1,000/day loses roughly $0.70/min during downtime. High-traffic sites can lose hundreds or thousands per minute.

2. Indirect Costs

• Customer dissatisfaction and complaints
• Brand reputation damage
• Operational disruptions for staff

3. Mitigation Strategies

• Multi-layer uptime monitoring (HTTP, TCP, API)
• Multi-location checks for regional issues
• Immediate notifications via email, Telegram, and webhooks

Estimate Your Downtime Costs

Want to see exactly how much each minute of downtime could cost your business? Try our Downtime Cost Calculator — it’s free, quick, and helps you plan preventive actions.

UptyBots helps minimize downtime and reduce financial impact by catching issues early.

Start improving your uptime today: See our tutorials or choose a plan.